1 Plan Of Attack To Make Money Now With Your Online Marketing Skills
Willie Sutton the famous bank robber once said when asked why he robbed banks “”because that’s where the money is.” He never actually said this, a reporter covering him just got creative. However, it’s simple logic has made it a very famous quote.
If you are going to chose a niche to promote online you should look for those who already are spending big money online for advertising. How do you find these niches? Look at the local ads on television, on buses, on taxis, in publications.
Follow the money it does not lie. In America here are some people who spend lots of money on advertising:
Many types of lawyers spend big money on advertising in the USA. Personal Injury Attorneys especially are big spenders. These advocates advertise everywhere and anywhere. TV, internet even on the back of buses.
In my area I even have seen some who rented trucks with huge signs and paid somebody to drive it around busy areas. Personal injury attorney, DUI attorney related keywords are the most expensive keywords in Google Adwords.
Why do attorneys spend so much on advertising? Because one case can net them hundreds of thousands of dollars. Spending $20,000 to get $200,000 is good business.
Another niche that spends large sums on advertising are trade schools. They flood daytime TV with their pitches. Why do they spend so much on advertising? Because these trade schools charge quite a bit of money for their courses. Some charge $10,000 for 6 week courses. If you fill up a class with 10 students that is $100,000.
In addition many of these schools are accredited. This means they get free money from the government to give to prospective students in scholarships.
So students can show up and apply for the $10,000 course, if they do not have the money the accredited school can offer them a free government scholarship. Being accredited is a very difficult process but once accepted as an accredited institution it is a license to print money.
So if you are going to focus on marketing to a niche focus on a niche which already pays big money on advertising. They do not have time for tedious online marketing.
Most are desperate for someone to help them and dropping a check for $10,000 is no problem if they think they are going to have someone heavily promote them online.
So here is a sample marketing package your could offer to these big spending advertisers. There are infinite variations. But focus on just one for now.
We will perform the following online marketing services for your personal injury attorney firm:
1. Produce 10 High Quality Informative Videos Answering The Most Frequently Asked Questions In Your Industry (All answers are subject to your approval.)
2. Produce 10 High Quality Informative Videos Answering The Questions You Believe People Should Be Asking About Your Business.
3. Produce 10 Professionally Written Articles Discussing And Answering The 10 Most Frequently Asked Questions In Your Industry
4. Produce 10 Professionally Written Articles Discussing And Answering The 10 Questions That People Should Be Asking About Your Industry.
5. Creation And Full Completion Of Profiles With Accurate Keyword Rich Descriptions And Links Back To Your Website On 30 Authority Video Hosting Sites.
6. Submission Of Your 20 Videos To All 30 Video Hosting Sites With Descriptions And Tags Keyword Optimized. This is a total of 600 website submissions across a platform of 30 authority websites with variations of your keywords in the titles and descriptions as well as links back to your website.
6. Submission Of Your 20 Keyword Optimized Articles To 1000 Article Directories All With Links Bank To Your Websites.
7. Claiming And Full Mobile And Web Optimization Of Your Google Places Local Marketing Page.
8. Full Optimization Of Your Yahoo Local Page.
9. Registration And Full Optimization In 10 Local Directories. All With Links Back To Your Website.
10. Solicitation And Submission Of 20 Real Reviews Of Your Service On Google Local And Other Authority Local Directories.
11. Submission Of Your Website To 3100 Whois Database Statistics Websites.
12. Registration Of Your Website With Alexa.com And Complete Optimization Of Your Website Description On Alexa.com
13. Creation Of Your Own Alexa.com Toolbar To Give Away On Your Website.
14. Creation Of Your Own Customized Mobile iPhone app Just For Your Firm.
15. 100 Varied And Intelligent Comments On Authority Blogs In Your Industry With Links Back To Your Website.
16. Creation Of A Facebook Fanpage Optimized For Your Niche
17. Bookmarking Of All Your Videos (600), All Your Articles On EzineArticles.com, All Your Google, Yahoo And Local Directory Profiles, And All Pages Where We Have Made Blog Posts On Your Behalf With Your Links In 30 Major Social Bookmarking Sites.
18. Creation Of An Ebook To Give Away To Your Website Visitors “10 Question You Should Always Ask Your Personal Injury Attorney”
19. Submission Of Your Ebook To Amazon Kindle And Barnes And Noble Optimized To Your Keywords. (All subject to your approval)
Price: $10,000.
Time to complete: 30 Days.
Marketing Plan:
1. Set up a one page website with a keyword optimized domain.
2. Put your cell number right on the page. You will close these deals on the phone and in person. Nobody is going to pay you $10,000 without talking to you.
3. Call, email, Facebook 100 personal injury attorneys in your area per day. Send them your link, give them your phone number and answer when they call.
4. Get some business cards made up with your website and phone showing you as a Personal Injury Attorney Website Promotion Social Media And SEO Expert. Go where personal injury attorneys are and hand them out.
5. Ask everyone you know if they can recommend a personal injury attorney. Call them and let them know what you do. Chances are they will just write you a check right there.
Be honest. If they ask if you have done this before say no but you really want to do a fantastic job for them so you can get more business. Lower the price, modify the package, find a way to make it happen. Be creative.
Over deliver for the customer. Your goal is to do such a fantastic job that other people in the industry will be calling you to do work. This will also give you mental confidence.
If you approach somebody knowing in your mind that your goal is just to blow them away with great service they will sense your sincerity. It is also a good way to do business.
What if you do not know how to do everything? Do not worry about being perfect. You can learn on the job. You can even take some jobs for less money at first and tell your customers that they are getting a deal because you are just beginning.
Once you do a couple of jobs guess what, you are now an expert and you did not have to pay $10,000 to a trade school. You got paid to learn!
Will this plan work perfectly? Probably not. Most likely if you ever put this plan into action you will have to improvise and overcome just like a Marine. However, combining personal service and a hungry market is a powerful combination. I believe a creative, smart, positive make it happen type of person could do well with this concept.
Your comments are always appreciated.
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