A Guide To Improve Your Rankings With Google +
In January, Google announced that G+ would be part of their search engine results ranking. This was meant to be part of the Search Plus your World Program. It was the perfect chance for businesses to improve their rankings by utilizing this feature.
SEO professionals know that the internet users are using Google products and are therefore taking advantage of this opportunity to improve their businesses.
The following are some of the ways in which businesses are taking advantage of G+ to improve their online market presence. The first thing that a business should do is to open up a G+ page. It is quite simple to open one. If you have a Facebook account then it pretty much includes the same process that you used to open the account. You have to complete your profile and add photos, videos and other interests. Once you have finished the setup, G+ allows you to create a page which can be used for your business therefore increases your market presence online.
The great thing about G+ is that it allows many people to administer their page. If you want people to be aware of your page, you have to invite as many people as possible to your circle more so, people who are in the same industry as you. G+ has a tool that you can use to add people to your circle.
Make sure to create circles for your competitors, those you are following and friends. It does not have a limit to the number of people that you can invite. In order to improve the search engine results, make sure that you include key words in your G+ page. For instance if your business is about article writing, write a post that has “writing skills” as your key word or other services that you offer.
You can keep your followers interested by using photos, videos or even interesting graphics. You can also utilize the G+ feature called “Sparks” which allows you to automatically load videos and articles on to your stream. The main difference between G+ and Facebook is that G+ allows you to “hang out” with people you have included in your circle. Take advantage of this feature to actually promote your business by engaging with your customers. It is sort of like your little chat room. In addition, you will learn about some of the current trends among your customers, what they like and what they do not approve of. Just like the Facebook “like” button, the +1 button can be used for the same purpose.
Use it to +1 articles and videos that you like. This will help you to boost the image of your business and improve the chances that it will show up in the search engine results.
Even though starting the G+ page is not necessarily a guarantee that your page will automatically appear in the search engine results, it is a good marketing tool and will certainly be beneficial to your business. Get started today by opening your own G+ page and see your business improve and get noticed by people around the world.
Alex Duke is an SEO expert working for an established SEO Atlanta Company called, HighwaySEO. He is also a popular blogger for subjects like e-commerce, marketing etc.
