Best SEO Practices That Keep You At The Top Regardless Of The Trends
Keeping up with the trends requires a knack in the business as SEO trends are like fashion. Something new is launched and just when everyone has jumped onto the bandwagon, some new ride is cruising down the block. The key to always being the first to get on the new ride is simply to stop focusing on the ride. A keen observer of the changes in Google for the past 2 years will notice that the trends are moving from the traditional SEO signals such as key word density. Focus on your client and web content instead of trying to keep up with the latest Google Ride.
Not only will you get frustrated with each change that comes but also you will tire of keeping up. Whether you are a freelance writer or a SEO professional, either way, focus on the end consumer instead of the product. At the end of the day is not that what inbound marketing is all about. Here is simple and effective advice that focuses on the user, to ensure that your website tops the list.
- Content tops the billboards
Quality user framed content wins over quantity content. Move away from the crowds that fill their website with high keyword density with irrelevant and ungrammatical text. Focus on making the text interesting and relevant to the reader. Do not ignore the key words just make them necessary. The key is to balance what the user needs and what the search engine wants.
- Social media friendly
The importance of social media was ignored in the world of business only a few years back but no more. Social media ranks amongst the top marketing tools and nothing works better than word of mouth in this case the clicking and sharing. Link your website to social media sites and get people talking. A determined user will ignore the instant and look for your website. Have the links in your site and share your site on the twitter and Facebook. Google is also using social media as one of the signals for their bots. It is a win-win situation for you
- Be lightweight (speed)
Google bots that rank your website now use page speed. Despite the obvious benefits of having numerous applications and heavy data, check again, on how fast users can access your site. Speed is important as most people are now browsing using their iPads, iPhones and phones. Many will shut a site that takes too long to load. Site navigation is important to your potential customers so make it important to you.
- Fresh information
The word ‘caffeine’ should mean something to you not because it is what keeps you up and running but it is one of the recent tools used but Google to update new sites easily. Fresh content is uploaded easily and quickly to the top of the page. So instead of duplicating content in many sites, just refresh your web content. Many professionals specialize in creating new information for your site, and these will come in handy when you need fresh content.
This guest post was written by Cyril Hogan from Big Anthem a Toronto SEO company working with local as well as nationwide businesses. Cyril is a believer of using evergreen SEO methods.
