Marketing Strategies That Work Every Time

Marketing is dynamic. Strategies implemented may or may not provide results. But businesses have seemed to survive in this dynamic weather. So how did they do it? There are some strategies which always work. However, precaution should be taken. Strategies themselves do not promise profit. It is the right use of these methodologies that brings about positive results.

Free Giveaways

Nothing can be on par with freebies. People around the world feel enticed when a free product/service is provided. Employing this strategy will enable the gain of new prospects. But, we, as a marketer, know nothing comes for free. In return for the free product something has to be gained. Usually it is the mail address. However, most marketers feel unethical about this process. Their argument is that if a product is free, give it away without any expectations. Seriously, if you had been running your business for charity then I would appreciate such views. Unfortunately, businesses are launched for profits and not for charity.

You can give away a free report, an eBook or anything else. EBook from the public domains can also be used. Here’s an example. Last night I was searching for ‘Think and Grow Rich’ by Napoleon Hill. Though it is in the public domain, I could not find a site that would allow downloading without registration. Finally, I succumbed and registered over a site to receive the book.

Provide Money Back Guarantee

ClickBank has understood this strategy very well. Every product it sells has a money back guarantee of 30 days or more. When there is guarantee for refund people are inclined to give a try. However there is an upside to it. There are always some people who misuse it for their own ends. For example, after purchasing a product someone might ask for a refund. The product might be of high quality. But as you have given your word, the refund should be made.

ClickBank has been facing similar problems. Therefore they have a list of countries which are banned from purchasing ClickBank products. As an individual you will have to face such rogues. But the overall sales will be genuine.

Voucher codes and Discounts

Providing discounts on your product/service works every time. There are two types 1) all time discounts and 2) seasonal discounts. All time discounts run throughout the year. Seasonal discounts are available only when a special season is around. In my opinion it is better to offer seasonal discounts as all time discounts ruins the reputation of the firm.

Recently some travel agencies came out with the London pass code. It is a pass which allows you to take a tour of London at relatively low price.

Banner Advertising

Banner adverts are great for marketing your product. But the position and design plays a vital role. A banner placed above the fold with enticing look can increase the marketing of your brand, product or service. Today, the standard rate for 1000 impression is $5. Minimum of 1% CTR is evident.

The above calculation was done with the minimum expectation. It can be high as 2% or 3% CTR. Moreover, unlike PPC you do not have to pay for repeated clicks. Get an ad space for a month. Place your banner. And all the traffic is yours. However, how you optimize your landing page is a different story.

Building Social presence

Web 2.0 is the new name of Internet. The better your presence in the social world the better will be your marketing. From small businesses to Fortune 500 every one of them are investing for social exposure.

Sites like Facebook and Twitter have shown success in Marketing of products. The ROI gained through this network has high margin.

These were just a handful of the strategies. If you were successful with a strategy please do let me know.

Richie Richardson is passionate about Social Media Marketing and SEO. He writes for norton antivirus promo code and carbonite coupon codes. He recommends you to check these coupons for some enticing discounts.