Using Pinterest To Influence SEO Efforts

As social media expands, businesses will continue to line up for new leads and quite possibly harvest some sales along the way.  This trend is no different with Pinterest, yet to actually harvest traffic you’ll need to be on-point and methodical about your approach considering everything is done with pictorial displays and not necessarily conversations.  Knowing this, you must have a nifty plan to both engage potential visitors while building links to your own sites.  This is perhaps one of the better ways we’ll suggest to optimize your business on Pinterest to gather some linkage.

Engage Other Pin Boards

One surefire method to begin engaging others is to engage their personal boards which are geared towards your website.  Using the search bar, simply type the keyword which has a close semblance to your business niche and find imagery that could potentially match what you sell.  Since you are allowed to leave a comment on other people’s images, simply comment on their picture and make an invitation to visit your site to see more of the same.  Leave a link inside the comment and go on to the next picture.  Please note: you’ll need to change the comment you make each time as Pinterest users tend to not like their pins to be spammed.

Leveraging Invitations

You are given the opportunity to invite anyone you wish once you become a Pinterest user yourself; if your sole intention is to attract people to websites or businesses, you need to use these invitations wisely.  In doing this, you should first get your current Facebook or Twitter colleagues on board through an invitation and make sure that you’re discussing with them your business intentions so they’re clear; often times, if the words are put correctly, you’ll find your colleagues will assist you in efforts of pinning, posting comments for you with linkage, re-pinning your pins, and growing your following base.

Link Building With Pinterest

One of the most intriguing ideas would be for you to link build, or, create link wheels with your pinned images.  May seem like a lot of work for the layman yet will be a most worthy effort if you play your cards right considering images are looked upon heavily by Google.  To get started in link building using pinned images, we’ll start out with you website pages first.  Follow these steps closely to assure your images are properly optimized before pinning.

• When on your homepage, albeit a blog or normal website, you need to make sure that each image is unique and NOT surrounded by Javascript.  Pinterest has a rough time pulling images out of Java snippets.
• Each image needs to have anchor text, a short yet concise description, different title with keyword within it, and be of a size that can be pulled and displayed properly.  Large images will work provided they don’t take up the entire page.  WordPress will allow you to easily optimize images when you post as the boxes are already present to fill in anchors and description text.
• Content that correlates to the image should be concise and optimized with correct percentage of keyword density.  Suggested keyword saturation is 2% to 3%.  4% and over is deemed spam-like.
• Images should be as unique as possible or at least be of Creative Commons licensure. Google loves fresh images and will give your site greater consideration when posting them.

Now that you’ve backtracked to your website to perfect your images, it’s time to involve Pinterest.  Head back to the Pinterest account you’ve opened up and hit the ‘Add’ button up top and select ‘add pin’.  Enter your main site URL first and pin the first unique image you see (yes, even the logo so long as it connects to a specific keyword and URL).  Once the image is pulled, select the board it will go on and begin to construct your description.  This is where you need to get creative.

Greg H, well-versed in many facets of online marketing and public records retrieval, offers his unbiased opinion in every written piece. You’ll find him engrossed in his projects which include a reverse email search portal, My Free Email Search, along with a criminal records site People Search Pro.