5 Ways Your Email Campaign Must Tie into Your Conversion Optimization Efforts

Email campaigns can be an effective way of getting more customers and converting users into paying customers. When you are launching a massive email campaign you need to make sure your conversion optimization is tied into the process. It does not do you any good to drive traffic to your site if your site is not ready to convert these users into customers. An email campaign will get people to your website but the conversion optimization is what will get the users to do what you want them to do.

1. Make Sure Your Site is Ready

Do not launch a massive email campaign until you have your site ready for conversion optimization. This means have your deals in place, your last minute sales pop ups and most importantly a way to track all the data as users come to your site. You want to know who is coming from the newsletter and from those clicks who you are able to convert. This will help you understand what you are doing right so you can make sure you continue to do that in the future.

2. Make the Process Simple

If someone has come to your website from the newsletter, you already have their email address. Take them directly to your sign-in page so that you are not asking for repeat information. People get very annoyed if they think they have already given you data and you are asking for it again. It seems disrespectful to their time and efforts. By making sure your links are shadowed with appropriate information you will convert more people.

3. Give People Sign in Options

In a world where everyone has a million passwords for everything, you need speak to the streamlined side of their life. By allowing users to sign in through Amazon, Ebay, Facebook, Paypal or any other large social networking site you make them feel important. You are putting their trust in other companies before your own need for approval. This wins over people if only so they don’t have to worry about remembering another login format.

4. Offer Something Enticing

Your email should be persuasive in order to get people to your site. One of the best ways to convert people is to offer them something for free or in addition. Free shipping if you are working with product will often be the difference between making a sale and not. Give the email users a code that will deduct shipping costs and put a time limit on it to convert traffic quickly.

5. Track!

Track all the information you can when you launch your email campaign. The more data you collect the more you will know about the process. This gives you information you can then turn and use in order to make future email campaigns successful as well as increase overall conversion on your website. Most conversion rate programs come with useful tracking tools, make sure you know how to use them before you launch.

It is necessary to make your email campaign to tie into your conversion optimization efforts, and the correct implementation of the ways mentioned above should help you in reaching your goals. Many businesses have succeeded with the correct use of email campaigns, while some other ones have failed woefully. The difference is in the way the tool is used.

Dan Chaney is a marketer and blogger who enjoys keeping up with the latest trends in the internet marketing industry, and is interested in the average site conversion rates of different industries as he’s always looking to exceed the average and grow sales.