3 Tips for Refreshing Your Guest Post Campaign

Guest posting has been the name of the game in blog marketing for some time now. Many blog owners take to writing posts for other blogs throughout the internet to help get their own blogs name throughout the web more and in order to rank more highly in search engines. Guest posting is an extremely successful way to accomplish good web marketing for your blog. Any blogger who is a real blogger either allows guests posts, writes guest posts, or does both. Of course, with so many bloggers throughout the web offering their guest posting services the quality of a guest post can be questionable for the webmaster and getting a webmaster’s attention can be more of a challenge these days. Try these three tips to freshen up your guest posting campaign and gain more success with your blog marketing in general.

Really Know the Blog

Webmasters are looking for guest posters who really know their blog. Many guest posters will blindly send out requests to any blog that accepts guest writers. This is not the way to go. Get to know the blog. Spend time reading some of the material. Understand who the webmaster is, who the writers for the blog are, what the audience of the blog is interested in, and anything else you can learn about the nature of the blog. If you do not know the niche of a site, you will likely not be able to create very suitable content for it. You want to try to guest write for blogs that are in some way related to your own blog’s agenda. Find sites within your niche and write for them. This will help focus your audience and you will gain more worthwhile traffic.

Pitch to the Webmaster the Right Way

The way in which you pitch to a webmaster to write for their site is very important. You want pitch to a webmaster in a way that gets their attention and makes them want you to contribute to their blog. Many guest posters create stock pitch emails that they send to every webmaster they pitch to. This is not the way to go necessarily. You should try to make your pitches individualized and specific to the blog at hand. Write the webmaster and briefly discuss something on their site that you have read and enjoyed recently. Find one or two examples of posts you have done that pertain to the site you are asking to write for and show them to the webmaster. You can also include some other posts that do not directly relate to that blogs topic to display the range you have for topic ideas. By creating a pitch that is more individualized and personal, the webmaster will be less likely to assume you are a spammer and will likely ask for your post.

Write Unique Content

Truly unique posts can be very difficult to come up with at this point. There are so many blogs throughout the web and so many people writing, that almost every subject you can think of is already out there. However, guest posting is about bringing your own voice to picture. Even if the idea is not completely unique, write in ways that make it fresh and exciting. Try new styles, formats, and approaches. Most webmasters are looking for guest posts that bring something new to their blog. They welcome new voices and new point of views. Utilize your own personal experience to deliver a post that is truly new, exciting, and worthwhile.

Mariana Ashley is a freelance writer who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031 @gmail.com.