Make the Most Out of Guest Posting

Guest posting is a great way to build your viewer base. It allows you to reach out to new readers and let them know about your blog. When you take the time to write a guest post you want to make sure that the effort you put into it will help you attract new readers and people that become regulars to your blog. It should be about more than just building links to your sites. You can do a lot to improve the process, and make sure that it is positive for you and the person who is letting you guest post.

Find Related Blogs

One of the most important things you can do is to find blogs that are related to your blog to guest post on. If you write a cooking blog, it does not make much sense to post on a business blog. The readership may not overlap that much. However if you write a cooking blog you can gust post on other cooking blogs, foodie blogs and mommy blogs. These audiences tend to have overlapping interests. A business blogger may be interested in a marketing blog, education blog and writing blog. You can look for blogs that you enjoy reading as well and ask if they will consider a guest post. If you can find high quality blogs to guest post on, you will be able to access a larger pool of readers.

Putting Your Best Foot Forward

Although you take time for every post you put on your own blog, take the extra time to make your guest post really pops. Put your best ideas and personality into your post. This will increase the likelihood of readers clicking through to your blog and website to learn more about you and your business. Make sure that the tone and style fits in with the blog you are guest posting on. Take time to read the guidelines for guest posting carefully and consider contacting the blog owner and running your blog idea and outline by her to make sure it fits with her expectations. Double and triple check your work so that it is error free.

Promote Your Post

Take the time to link to your guest post on your blog and to Tweet about it to your followers. You can also link to it on Facebook and Pinterest. These steps only take a few minutes, but will help the blog owner by driving some of your readers and followers to their blog. It is common courtesy and is often expected as part of the guest blogging process. It is important that you also go back and respond to comments left on the post so that you are engaging with potential readers. You may need to go back several times over the next week to check on comments.

Network Your Guest Posts

You may form a group of ten or twelve different bloggers and form a blog that you post on once every two weeks. This group blog will serve as a promotional tool for all of you to reach each other’s readers. You may also fill in gaps with other guest posters to draw in more readers. Many authors will do this to promote the books they are having come out this year. Mommy bloggers and food bloggers also band together to find new readers and grow their profits.

Audrey Porterman is the main researcher and writer for doctoralprograms.org. Her most recent accomplishment includes graduating from Ohio State, with a degree in business management. Her current focus for the site involves an online nursing doctorate program and physical therapy doctoral program.