In today’s fast-paced digital world, video content reigns supreme. For anyone looking to boost their online presence, especially local businesses, leveraging the power of video is no longer optional—it’s essential. One of the most efficient ways to jump into video content creation is by using AI-driven tools like InVideo.
In this blog post, I’ll take you through my journey of creating impactful videos for a local psychologist client using InVideo and some smart strategies. Buckle up as I share tips and tricks to help your local business thrive online!
Now, let’s see how we approached creating effective video content for this psychologist.
Before diving into video creation, it’s essential to know what resonates with your target audience. Here’s how I identified the popular trends around ADHD content.
First, I found the most popular ADHD video on YouTube, which had garnered 2.2 million views. High views are a good indicator of content that resonates with people.
Next, I analyzed the comments, sorting them by “Top Comments,” and identified recurring themes. One comment had 256 replies, revealing a keen interest among the audience. Observing these discussions provided valuable insights into what people felt and wanted to know more about.
Once I had my themes, I turned to ChatPT, an AI tool, to help draft attention-grabbing headlines for YouTube videos.
By feeding ChatPT with comments and topics we identified, the AI generated potent headlines. Some of the notable ones were:
These titles tap into the emotional pain and misunderstanding experienced by those with ADHD, increasing the chances of engagement.
Armed with compelling headlines, the next phase was transforming them into engaging videos with InVideo.
I wanted the voiceover to sound less robotic, so I tweaked the settings. The AI provided a surprisingly good quality voice that added personality and warmth to the video.
“I give permission to clone my voice and use it for this project.”
Using my voice added a unique touch that was well-received when played back to my close ones.
While the AI did a great job with audio, I found that enhancing the visuals could improve impact. Manual edits improved the visual aesthetics, ensuring the footage aligned with the message.
In my subsequent video, I experimented with using my voice as an AI voiceover. Here’s what that entailed:
By uploading a recorded MP3 and giving permission for my voice to be cloned, InVideo created a voiceover that sounded remarkably authentic.
I tested the video with my family and was thrilled with the result. They couldn’t tell the difference between the AI voice and my actual voice—a testament to the accuracy and quality of the AI.
Once your videos are ready, it’s time to distribute them effectively. Here’s how I plan to optimize reach and engagement for my client:
Short, engaging videos are perfect for quick consumption and can deliver impactful messages. InVideo’s ability to create “shorts” makes it ideal for this purpose.
Each video was optimized for local SEO, ensuring they pop up when potential local clients searched for ADHD-related content. It’s crucial for local businesses aiming to enhance visibility and attract the right audience.
By continuously producing videos and optimizing them for local keywords, my client is positioned to increase online presence significantly. More presence potentially translates to more clients and business growth.
As we’ve explored, InVideo AI is a powerful ally in the realm of video marketing. It’s a game-changer for anyone looking to jump-start video content creation, especially for those promoting local businesses online.
In this ever-evolving digital landscape, video content offers unmatched opportunities for businesses looking to grow. With tools like InVideo AI, creating professional, engaging videos is within anyone’s reach. Whether you’re a small psychologist office or a larger enterprise, the right video content strategy can drive significant business growth.
Ready to transform your business with video content? Give InVideo AI a try and see the difference it makes. Check out my affiliate link here for more insights and join the video content revolution today.
Remember, if you’re not using video, you’re missing out big time. Please subscribe to my YouTube channel while you’re at it, and share this with someone who could benefit!
Here is another video showing you how to make money with Video AI and local businesses.