4 Simple Ways To Start Incorporating Display Advertising In Your Marketing Strategy

There are many aspects to marketing your website on the Internet. One that has been around since eCommerce began to gain popularity is Display Marketing. If you’ve visited a website and have seen a banner or an image of an advertisement, that company is using a form of Display Marketing. What methods are there for this style of Internet advertising?

1. Banner Exchanges – Many of these programs are still around since the early 2000s. The banner exchange is where you submit your banner and display those of like-minded content on your website. If you don’t wish to provide a stream of traffic to your potential competition, many of these banner exchange programs offer the opportunity to pay for banner displays instead of hosting banners on your pages.

2. Affiliate Marketing – By enrolling in affiliate marketing campaigns, you are paying publishers to show your banner or image on his or her website. Once a sale is completed by a customer who was brought to your website through the use of that banner, you pay the publisher a per-determined commission. Many companies subject themselves to this form of advertising for it gets excellent results.

3. Rent Out Private Space – There are some websites on the Internet that offer space on their pages for banners and images. There could be a variety of ways these images can be tracked including clicks and impressions.

4. Google Adwords – You can use images in your Google Adwords campaign instead of building text links. These are advertisements that show your image on select websites through the use of Adsense and the search engine itself. They usually are a bit more expensive than the textual counterpart, but could have an excellent return on investment if the imagery is enticing enough.

Author Bio

Sara is an active nanny as well as an active freelance writer. She is a frequent contributor of http://www.nannypro.com/.