If all your emails are going to the spam folder you are wasting your time mailing. And it is easier than ever to get your ip or email blocked. This can result in your emails going to the spam folder.
However, if you can get your subscribers to take one actions your emails will get delivered to their inbox even if your ip is on a black list.
Email marketing is still one of the most direct and effective marketing methods. However, the subject of email deliverability, black lists, DNS, SPF records is enough to frustrate even email marketing experts.
I noticed that one of my newsletters was getting sent to spam in one of my own emails! I then added the from email from my newsletter to my contacts and voila! Instantly all emails from that newsletter now went to my inbox and not my spam.
However, if you can get your recipients to perform one simple action you can guarantee that ALL your emails will go directly to your recipients inbox and not his spam folder.
You must get your recipient to put your email address, your from email address that you send email from, into their contacts. If members of your list do this is does not matter if your email, ip, is blocked banned or otherwise frowned upon your emails will go directly to the intended inbox and not spam.
So how do you get people to put your email in their contacts?
First of all I simply ask people to put me in their contacts right when they subscribe. Take a look at a screenshot of the subscription form at the top of this blog:
Notice I am asking the subscriber to put my email address in their contacts plus I am incentivizing the process. I am reminding them they need to put my email in their contacts in order to receive the free software that I am promising them.
This is great to ask your subscribers to put your email in their contacts but I go much further. After subscribers input their email they see this screen.
Here is a video I made showing exactly how to add my email address to contacts on gmail:
Not only am I giving my subscribers exact instructions on how to add my specific email to their contacts for pretty much every email provider right after they subscribe but I also put instructions at the top of every autoresponder email.
At the top of every one of my autoresponder emails I am reminding my subscribers the importance of putting my email in their contacts.
I give a link to this page which gives them the exact instructions and video on how to add my specific email in their contacts.
Subscribers Could Be Getting My Emails But My IP Could Get Blocked Later. If I Am In Their Contacts They Will Still Receive My Emails in Their Inbox.
The reason I do this is that people could be receiving my emails but it goes to spam and they find my email in the spam folder. If they follow the instructions and put my email in the their contacts all further emails will go to their inbox.
Also what if my email becomes black listed later? By the way. black listing of your ip or email is usually in reference to volume of emails not if your emails are actually spam.
If my email is in their contacts my subscribers will receive my emails even if I am on a black list.
Here are 28 more tips on improving email deliverability.
If you have others ideas on how to stop mail from going to spam please add them in the comments area. If you found this article helpful please like and share. And do not forget to join our newsletter and to put our email, news@quickregister.net, in your contacts!
Thank you!
Matt
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