Just like marketing in the physical world, Internet Marketing encompasses a very wide spectrum with many options and avenues to explore in order to promote a web site. Before even starting to market a web site, several aspects must be explored and analyzed before hand in order to fully understand what it is to be marketed and how best to do it. This article will briefly cover some of these aspects and place a foundation from which an Internet marketing campaign can be built.
This includes describing those services or products involved, figuring out unique selling propositions and what the benefits to the customers will be. A SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) should also be made at this point.
This will form a strong understanding of what the entire site will be about and how it can be promoted.
Try to create four or five different demographic profiles and see how each would benefit from using your web site. Doing this enhances your ability to sell to your customers as well as trying to provide a good user experience for them so they come back. It also will hone your Internet Marketing skills.
Keyword research is the next stage, and your campaign should focus on initially trying to get twenty or so good keywords down. The primary keyword phrase should be focused on the home page of the site itself, while the rest will make up keywords for site content and other marketing strategies. The ideal is to find keywords with high use, but with minimal competition from other sites.
The keywords found can form the basis of paid promotions like PPC (Pay Per Click), or organic listings via SEO (Search Engine Optimization), or use of social media (like Facebook and Twitter). The keyword phrases found can also form the back bone to other off-page marketing in the form of article writing and submissions designed to attract traffic and back linking.
Create a blog where you can give tips and solutions to problems, while at the same time promoting the service or product specified on your business web site.
Internet marketing is a huge industry and it is very easy to make a full time job out of marketing just one web site, given the amount of work involved. There is no one set formula to follow, every site and every business will have its own personal marketing plan applied to it, but the overall key is consistency and measurement to ensure things are always happening and always being recorded.
This has been a guest post from Rupert Mamby of ViewBiz Inc.
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