The Right Keywords For Your SEO

There is much talk about keywords. And any experienced SEO marketer or self-SEO business owner will know something about keywords. For example, you may know that the keywords you need to use have to be in the title, description, and content of your specific web-page or blog posting. And whether you are doing your SEO yourself or have others doing it for you, you are probably doing this already.

However, where you put the keywords is not enough. What keywords you put in is what makes the essential difference between first page of Google and tenth page. And if your potential client does not find you on the first, second, or third pages, they are unlikely to find you at all. After all, when we search for a solution to a problem, we do not want to search for hours when we can get an answer in seconds. In other words, if your competitor has the better keywords, as long as they are in the title, description, and content, this competitor is more likely to get the business.

So how do you find the right keywords? And maybe you feel you do, and yes, they do come up first, second, or third page, but somehow, you are not getting the amount of visitors you were hoping for.

Well, the answer is actually very simple: Ask your market! That´s right. You can get just the right keywords to use by asking your existing customers. Let me give you a couple of examples.

I sell a service called EFT, short for Emotional Freedom Techniques. This is a tool that can help with any motivational, emotional, or physical issue. One of the complications of selling this tool is the varied uses it has. So at the beginning of my EFT career, I took the advice of a business advisor, who suggested that I use the conditions that EFT helps as my keywords.

And I followed that advice. For example, I created a page for anxiety in London, where I was working at the time, and I put ¨London¨ and ¨anxiety¨ in all the right places. I created a page for each of the main conditions I was helping others with. And this fell like a lead balloon! Perplexed, I asked clients who did find me, maybe through word of mouth or via another page on my website, what search terms they had put in their browser when seeking help. The answer was ¨Hypnotherapy¨ ¨Hypnosis¨ ¨London¨ (yes, I got one of those right), and rarely was it the condition itself, such as ¨anxiety¨.

That was a great eye-opener. As a result, I changed my website and wrote pages with the new keywords in mind. Business boomed. There were four EFT practitioners working with me in my clinic, none of whom did hypnotherapy or hypnosis. However, I was honest about that on my website and encouraged the reader to call in and discuss how we can help them. Once they called, we were able to explain to them about EFT and how it can help them achieve their goals. Most then opted to have an EFT treatment and loved the results. This is even though they were not searching for EFT in the first place.

Maybe this story can apply to your business; maybe not. But it is worth asking that question to a few customers and finding out. For example, you may sell information services to small businesses. But maybe a small business would search for ¨cheap advertising¨ whilst your keywords focus on ¨information services¨. By creating a title, description, and content that include ¨cheap advertising¨, you can get on the first, second, or third pages of the search engines for those keywords that your potential clients are searching on.

Now the above story was at a time some years ago when EFT was not so well-known as it is today. Moving forward just a few years, a client arrived to see me by recommendation. She said that she had tried searching for ¨EFT Practitioner¨ and got nowhere, and had she not been referred, she would not have found me. And lo and behold, nowhere in the title anywhere on my websites, blog, or advertising was ¨EFT Practitioner¨ to be seen!

As soon as I could, I fixed this error. As a result, I was getting so many more direct inquiries for EFT services that I was able to drop two forms of advertising that were not bringing in a good return on investment for me any more, probably because they still did not have the new keywords where it mattered.

In other words, asking your customers has to be a regular thing, as they become better-informed about your products and services. I now regularly update every website, blog posting, and advertisement to reflect the latest keywords my customers tell me they search for.

An interesting side-effect of this keyword updating is that your site pages, blog postings, advertisements, or whatever other web presence you use remain fresh. The search engines like fresh content, and this puts you in an even better position to be found.

One more thing. Whilst on the subject, EFT can help any business owner or entrepreneur be more motivated and release blocks in their path to success, including doing SEO. I help business people to move forward and achieve more; with anything from more successful forex trading to improving profits. Readers of my free EFT newsletter can write in and ask me for a free EFT protocol to help them blast those blocks in their way.

Here´s to your SEO success,

This has been a guest post by Suzanne Zacharia.
www.EFT-Scripts.com
Skype ID: NewAgeLondon