Five Types Of Images That Might Get You Lots And Lots Of Back Links

Building one-way, quality links to your website is a task that haunts those who are new to Search Engine Optimization and daunts those who have spent quite some years doing the exasperating job of building links, especially after Google winding up a big majority of those spammy link building techniques. However, there are some SEO guys who are not perturbed by Google discarding the tactics like article directory submissions or link exchange.

These are the ones who have this knack of thinking out of the box. You won’t find these fellows ranting on blogs, or taking part in “Anti-Google” debates at various forums. Instead, they keep on building links while using the more unconventional methods for link building, breeding link portfolios which are bursting with one way, high quality links coming from authority websites. But this post is not meant to be a sermon in the honor of those experts, instead it is about a technique, which is rarely used, despite of the fact that it has worked for many.

The method that I am talking about is link building via images. Of course, you won’t be getting links in bundles but the links you get via these images are often good quality, contextual and one way links coming from independent websites.

If you are looking to give this method a try, the recipe is simple, all you will need are some images or graphics that you’ve taken/created, and one of those photo sharing websites (e.g. Flickr, Smugmug, Maxbook or Snapfish). You can also host them on your own website (especially in the case of infographics) but photo sharing websites can give your images a lot more exposure as compared to your own domain. If you are hosting the images at social media and photo sharing websites, you should specify your website in the description and make it obligatory for anybody using your image to link to your website (trust me, there are many good souls who’ll comply).

As far as the links quality and quantity is concerned, that will depend largely on the quality, reach, and usability of your images. Remember that you need to focus on the images related to your niche, and the keywords that you are looking to target, so that you will be getting the link backs from the relevant websites or blogs. Following are the types of images, which are more likely to be picked up by bloggers and webmasters and resulting in back links.

Info-graphics:

Infographics are used to illustrate chunks of information by using catchy visuals and graphics, making it easy for the viewers to absorb all the information without getting the jitters of going through heaps and heaps of text. Lately, many well-known website have started to use info-graphics to acquire links. To get an info-graphic you will need to have some data (ideally collected by a survey or research conducted by yourself) and the help of some professional graphic designer, and quite a lot of creativity, since having an info-graphic which is visually poor will fail to serve any purpose. Remember once you have got the info-graphic, you will have to “flaunt” it shamelessly, to make people notice and link.

Humor:

Funny images (and videos) are easily the most shared types of contents on social media. Coming up with a humorous image or graphic, which is also related to your niche might take quite some thinking, but if you can pull it off, it will serve as an ideal bait to attract links and shares from social media (which are now almost as important as back links). Remember that the photo or image itself is rarely funny, it is the text, or context that prompts laughter, to get an idea you can go through the various Internet memes and try to come up with some images on the similar lines.

Guides with Illustrations:

“How to” guides are quite in fashion these days (they always were and they always will be) on internet. Having images illustrating the basic steps can take these guides to a different level altogether. Some might say that video tutorial are one step ahead, but in most cases, having to look at 4 – 5 images is far more convenient than going through an entire video. It might take a little more effort but adding screen shots and images will make your how to guides and any other tutorial a much better candidate of getting back links, as compared to those text based guides available all over the cyber world.

Inspirational:

Inspirational images can work the same way like the funny ones. If you can create an image with a motivational message, or some words of encouragement meant for your target niche, chances are that bloggers who are writing on similar topics will pick up that image and use it on their blogs with credit links going back to your website.

Generic ones:

Think of the keywords that bloggers or webmasters who are coming from a similar niche will be searching for at Flickr or any other photo sharing website, and then try to provide some good quality images related to those keywords. Make sure you are using the right tags/keywords in the title or the descriptions of the images to help more and more people find your image so that they can use it on their website and you get a chance to win a link back.

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