These are the pages that show up first in Google local listings. Like this one.
<div itemscope itemtype="http://schema.org/LocalBusiness"> <p itemprop="name">COMPANY NAME</p> <p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <p itemprop="streetAddress">ADDRESS LINE 1</p> <p itemprop="addressLocality">CITY</p>, <p itemprop="addressRegion">REGION</p> <p itemprop="postalCode">POSTCODE/ZIP</p. <p itemprop="telephone">PHONE NUMBER</p> <meta itemprop="latitude" content="LATITUDE" /> <meta itemprop="longitude" content="LONGITUDE" /> </div>
You definitely want to have your listing here with as many reviews as possible. To rank your Google Business Page you will need local NAP citations, local reviews and My Business signals. Here is an article which goes into detail on setting up your Google My Business Page.
NAP (Name, Address, Phone Number)
You need to be consistent. It is vital that your full Name Address and Phone number appears on every single page of your website in EXACTLY the same format. On top of that you need to make sure that your NAP stays the same wherever your business is mentioned on other websites and even in the descriptions of your YouTube videos. Everywhere! All these mentions can be considered “Citations” which will help build your Google My Business Page rankings.
You should also put a special code on your website called Schema.org markup showing your NAP. This code is the format that the search engines prefer you use to help them find your correct business information.
You’ll also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.
Just fill in your business details where it says “Company Name, Address Line1” etc. in the above code example.
Then place this code at the footer of your website pages. By the way you can find the Longitude and Latitude of your business here.
Get as many local reviews as you can. This helps rank your Google My Business Page. We are not just talking about Google reviews but you need to get reviews from Yelp, Yellowpages and Angieslist. Here is a list of the 50 most important local directories.‘
The first thing you should do is to simply ask your customers to give you a review. You could even put a page on your site showing exactly how to place a review. Here is an excellent article on how to get more reviews for your business.
Here are some basics:
Make sure your website is mobile friendly. If your website is based on wordpress there are some plugins which will automatically make your website mobile friendly. Here is an article on the top 5 wordpress plugins to make your site mobile friendly. Here is an in depth article on how to make your website mobile friendly. You might need a web designer for this one.
Mobile friendliness is a definite factor in your rankings in Google. It is no longer optional. Here is a website to test if your website is mobile friendly.
Do local links and “citations” for your website. Citations are simply mentions of your local business on other websites. You should focus on local based links more than regular general authority sites though they can help as well. Here are some ideas on how to get more citations:
Make sure you have high clickthrough rates when visitors see your listing in the search results. Here are some tips on getting people to click through to your website.
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