Using Pinterest for Your Company

Pinterest is quickly becoming Facebook’s younger and more creative step sister in the social media family. Pinterest caught on fire and has no signs of slowing down anytime soon. The best bet is to get your company on board, pin board that is. In order to figure out if Pinterest is right for you and your company you need to ask yourself a very important question. Who is your client base and what kind of clientele do you have? Pinterest is a website that is geared to women in the age range of 18 to 45. If the majority of your clients and customers are male, then Pinterest will probably not be beneficial for your company. But chances are your clients use Pinterest, so that means jump on it!

The first question you may ask yourself is how Pinterest could work for you? If Pinterest is used correctly you could bring in more traffic to your other social media outlets and to your actual website, which in return increases your business. Link all of your social media accounts together. This means if your customer is on Facebook they can see that they are able to follow your pins.

What is great about Pinterest is that you can create boards and categorize the way that is best suited for your products. So if you sell writing utensils you can have different boards categorize as ‘ball point pens’, ‘pencils’, ‘favorite quotes’, ‘pen art’, etc. The photos should be clear and relatable for example, show the product being used in different settings.  What is great about Pinterest unlike Twitter is that you have up to 500 characters to create whatever verbiage you choose. To get an idea of what kind of boards you should create, look at large name brands that have successfully pinned, like Whole Foods, Etsy and Southwest Airlines.

Some pinning tips to keep in mind:

• Pin and repin often-daily
• Use #hashtags and your company name
• Stay organized with your boards
• Link your boards with your other social media outlets
• Have fun with it!

If you are unfamiliar with Pinterest, consider spending some time pinning on your own and learning the ropes before diving in. If you have a social media manager add this to their daily task list. If you are a do it yourselfer but find Pinterest ‘not your thing’ consider hiring a person outside of work. A tip? Most anyone can pin for you. Hire a local female college marketing student. Most likely she is already on Pinterest, she knows how to market and you don’t have to pay as much as a professional.

This Guest post is by Christine Kane, a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects including internet providers in my area for different blogs. She can be reached via email at: Christi.Kane00 @ gmail.com