How The Concept of Re-Targeting Can Help To Generate More Traffic

For an online business, it is imperative to have a good marketing strategy in place. For effective marketing, it is important to ensure that potential customers get to see your name more often. The reason is simple. The more they know about you, the more are the chances that they will purchase your products or services.

When it comes to internet marketing, it offers a great way to continually engage with prospective customers and also with past customers. In today’s time, business organizations use email marketing, social media engagement, personalized landing page etc to interact with their customers on a large scale. These methods help a business to keep its customers interested and focused on their brand. This is why most of the companies put in a lot of efforts to create websites with good search engine optimization features. A good SEO implemented website ensures that relevant traffic finds you easily. SEO acts a s a great tool and helps in bringing new and old customers back to your business.

Let us see how re-targeting helps in enhancing your search engine optimization. Re-targeting is  a process of targeting the previous visitors to your site with the help of ads across the internet. In simple terms, it is a way of re-advertising to those people who have already visited your website or certain pages of it. With the help of re-targeting, you can continue to interact with your users. This can prove to be highly useful, not just from SEO perspective but it also helps to increase your profit.

With a re-targeting campaign, you can easily bring users back to your site as compared to the general banner advertising. Believe it or not, but re-targeting can give your product and brand a big boost which it needs to fare well in a highly competitive domain.

Now that we have talked about re-targeting, let us see how re-targeting works. If you have any idea about display networks, the you can understand how re-targeting helps in boosting the traffic. You must be knowing how services like Google ad-words work. They put ads on internet based on your keywords  and are linked up with such sites which are likely to match your keywords. In this way it helps in bringing more traffic to your website. However, re-targeting is a one step further.

When re-targeting for traffic, you can place a pixel on any or all pages of your site. What these pixels do is that they activate cookies in the browsers of your site visitors that identify them as your site visitors to other websites. Now when a visitor who has earlier visited your site goes to some other site with a display add network, the code on the site will recognize the pixel and display ads that are specifically targeted at users who have already visited your site. This is highly beneficial as it allows you to target those people who already know about you.

Re-targeting also helps you to track some really useful metrics that will help you to improve the SEO of your site. When it comes to banner ad marketing metrics, most of them focus only on click through and conversions. But re-targeting also tracks view-through. This helps in providing you some good insights about the places your users visit to get to your site. This information is highly useful as it helps you to find out from where you are getting an increase in traffic and helps you to improve your SEO by going directly to that site and asking the admin about back-links and advertising. Thus it is clear that re-targeting is a great process.

Mark Wilston is a Content Writer and marketing professional working with PixelCrayons, a reputed Custom web design & development company India offering offshore cms, ecommerce and mobile apps development services. For more information about PixelCrayons, visit at http://www.pixelcrayons.com/