Five Ways to Promote Your Business with Social Media

Social media has many implications in the business world. Small business owners are using social media for every aspect of business from customer service to public relations. Every business should have a social media strategy to improve their business’ reach and influence. Consider these five ways to promote a business through social media:

1. Offer a Special Promotion

Social media is an excellent forum to hold a special promotion or contest. The promotion can be designed to generate more sales or the contest can be used to build brand loyalty. Companies with a large following on social media outlets such as Facebook or Twitter have an audience waiting to provide feedback at any moment. Social media is an excellent tool to promote a company and generate revenue through sales.

2. Hold a Contest

Companies can use Pinterest to retain customers and generate referral traffic. According to The Daily Muse, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube collectively. Pinterest promotes companies by giving them exposure to millions of people online.

Companies can get feedback from customers by asking people to pin their favorite products. For instance, followers participated in a “Pin It If You Love It” contest online. After Homes.com gathered the responses, each participant was entered into a drawing for $250. Contests are a great way to keep customers involved and interested in the products or services companies offer.

3. Offer Discounts and Sales

Everyone loves a great deal. Social networking sites such as Twitter are great forums to inform customers of sales and discounts. Companies can promote new products and services to fans or followers by offering sales and discounts. Customers are more apt to try a new product or service if the product is discounted. As long as the page is public, users will be able to view the products and services offered online.

4. Start a Dialogue

When a new product or service is released, start a dialogue to generate interest among the followers or fans. Through conversation, fans and followers will inform each other what they like or dislike about the products featured on the website. Sales will be generated if they decide they like the new product or service. If they do not, the company will know how to improve the product or service for the company.

5. Create a Custom Landing Page

Create a custom landing page with the most popular products featured on the website. When visitors land on the page, this will help to generate sales. Custom landing pages often have impressive graphics and verbiage to capture visitors’ attention. Companies can promote their flagship products with custom landing pages on Facebook and Twitter.
Every company should develop a strategy to promote their business through social media. The five ways of promotion mentioned are popular, but there are also several others. Consider how social media can enhance your business’s visibility and your sales revenue.

About the Author:

This guest post is contributed by Debra Johnson, blogger and editor of full time nanny.

She welcomes your comments at her email Id: – jdebra84 @ gmail.com.