Conducting And Earning From A Web Based Internet Marketing Seminar

Webinar

Slowly but surely, Internet Marketing or Online Advertising is going to surpass all other mediums for marketing or promoting a business. Mainly because it’s cheap, more convenient, has global reach, and it’s a lot easier to measure your ROI no matter which Internet Marketing strategy you are using. For all these reasons, and many more, Internet Marketing or Search Engine Optimization is set to grow and become one of the most important part of any business’s marketing mix.

Knowing that more and more businesses are now looking to jump on the bandwagon and starting to promote their businesses on Internet, there’s an imminent demand of Internet Marketing experts on the web. True that Internet Marketing is theoretically quite similar to the offline marketing but the nitty-gritty and implementation can get a lot different, which means at any given point of time, there are many businesses and professionals looking for authentic information and training of Internet Marketing. Despite all that, we don’t see many colleges and universities offering diplomas or short courses to meet the demand, which is quite surprising to say the least.

Internet Marketing Seminars:

Everything I said above is good news for those who have spent some years in the field of Internet Marketing, and those who know the nitty-gritty of SEO, SMO or PPC. Many SEO and Internet Marketing veterans are offering SEO courses and training programs to cash-in on the demand (though unfortunately there are more con artists as compared to the real ones). However there are some inherent problems with these programs. First, conventional training requires a classroom and the availability of the teachers and students in the classroom, at the same time. And because the majority of students are professionals coming from different regions, starting regular classes is not really doable, as far as SEO or Internet Marketing training is concerned.

To be honest, a successful SEO professional is 30% knowledge, and 70% experience, which is gained via practice. It’s quite possible for a veteran to deliver the fundamentals of SEO (the 30% I was talking about) and different aspects of Internet Marketing in a single seminar or workshop. Having all the information in one go will make it easier for both the trainers and the students, and because Internet Marketing students are usually professionals and entrepreneurs, they will appreciate the straight-to-the-point, no time-waste, and no-nonsense disbursement of knowledge, for which seminars are the best option.

Why Webinars Are Better Than Seminars:

Now, that we have agreed upon the advantages of seminars, when one is looking to offer SEO or Internet Marketing training, here’s a catch. You might come across many people online who are ready to pay to participate in a seminar and learn the ins and outs or Search Engine Optimization, but a big majority of these people will be residing in different localities, cities, or even countries, and having them all to fly to your place and participate in a seminar is not possible at all. Here’s when the webinar can come handy. If you aren’t already aware, a webinar is precisely a web-based seminar. Both the presenters and attendees can log in from their own place and participate. A plethora of advance technologies and hi-tech equipment means that you will be having all the features and facilities that you can expect in a seminar, from audio video streaming to desktop sharing.

How To Conduct A Webinar:

Not everyone who’s good at SEO or Internet Marketing is necessarily a geek, so many of you wouldn’t be aware of the latest technologies and the available options, so let me give you a step by step walkthrough for conducting a SEO webinar.

Step 1 – Choose the topic/subject matter

Don’t go for broad themes like Internet Marketing or Social Media Marketing; instead try to pick specific topics like “dealing with the Google Panda update” or “making the most of Google Business tools for small businesses”.

Step 2 – Line up presenters/hosts

Even if you consider yourself the master of all trades, try roping in a couple of reputed speakers. Of course they will be charging a hefty amount, but they will also bring a lot of repute and following with them.

Step 3 – Choose a Service

You will have to employ a service like gotomeeting.com to handle everything from audio/video streaming to desktop sharing, and from recording to generating reports.

Step 4 – Promote

Unarguably the most important part, in order to engineer a successful webinar, you will have to do quite some branding and work on your online identity, because people wouldn’t be paying for the training that’s coming from a nonentity. In addition to that you can use social media, guest posting, or simply getting banner ads at SEO or Internet Marketing blogs/websites to promote your webinar.

Step 5 – Deliver

Not all SEO professionals or experts can deliver when it comes to training or seminars. If you can’t, please don’t try to loot people who are desperately looking for the guidance. Even if you are confident, try to spend ample time on the presentation and information that you are going to deliver, making it a worthwhile session for the participants, and they will be coming back for the following webinars as well.

Step 6 – Evaluate

Once the webinar is over, it’s time to take a breather and go through the reports and feedback. Follow up with the participants and ask for their opinions. Look at the statistics and feedbacks and see if you can come up with an even better webinar in future.

Guest Author:

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